Our team
The people
you can rely on
Our team is small, but dedicated. Each of us approaches our work with maximum care and honesty.
Meet the team
Alexander Sokolov
Managing Director
Alexander is the founder of New Key Properties and leads the agency with a clear mission — to be the most honest real estate agency in Sofia. He approaches every deal with full transparency and genuine care for the client.
0879826292a.sokolov@newkey.bg
Kolyo Tomchev
Senior Consultant
Kolyo is an experienced specialist with in-depth knowledge of the Sofia real estate market. He works with every client individually, finding solutions tailored to their needs and budget.
0888609279k.tomchev@newkey.bgBoril Sokolov
Senior Consultant
Boril works shoulder to shoulder with the agency's clients, helping them find the right property in Sofia. He stands out for his attention to detail, honesty, and genuine dedication to his work.
0893038888b.sokolov@newkey.bgOur philosophy
Quality over quantity
We work with a limited number of clients each month — not because we don't want more work, but because we believe quality matters more than quantity. Every client deserves our full attention.
We work as if it were our own
When we work with you, we treat your property and your interests as if they were our own. This isn't marketing — it's how we've chosen to work.
Get in touch with our team
We're ready to answer your questions and help you find the right property.